Buyers judge you
before they ever
speak to you.

Most cleaning companies do have something — usually a services list with prices on it. That is a leaflet, not a sales asset. A buyer comparing three contractors is not asking "what do they clean?", they are asking "which of these is the safe choice?" That question is answered by proof, process and compliance: your mobilisation plan, how quality is measured and reported, what happens when someone doesn't turn up, your insurance and accreditations. If your current brochure doesn't answer those, it isn't losing you the job on price — it's losing it on risk.

We do. You don't write anything. Our intake is a structured conversation plus a questionnaire, and we do the extracting — most owners have every answer a buyer wants in their head, and have simply never had to write it down. If a claim can't be evidenced, we don't write it: we tell you it's missing and what to collect instead.

Roughly two to three hours in total, spread across the project. One intake call of about 60–90 minutes, some time gathering what you already have (insurance certificates, accreditation numbers, any photos), then a review of the first draft. Everything else is on us. The most common cause of a project running past 14 days isn't our build time — it's waiting on paperwork from your side.

Very few companies do when we start, and it isn't a blocker. Almost every cleaning company has a contract where they took a site over and fixed something measurable — missed shifts, failed audits, a bad handover. That's a case study; it just hasn't been written up. We pull it out in intake, structure it, and tell you the one or two things worth chasing from the client to make it stronger.

We can't promise that, and you should be wary of anyone who does. Contracts are won by your price, your service, your relationships and your timing — none of which we control. What we do control is that you stop being ruled out early. Sales materials are a qualifier, not a closer: they get you onto the shortlist and stop you looking like the smallest firm in the running. What you do from there is the sales process, and that's yours.

Yes — that's the point of the templates. You receive editable source files as well as finished PDFs, so your team can swap a name, a site, a price or a set of figures without coming back to us. The proposal and case study in particular are built as reusable layouts: the next one should be a content swap, not a redesign.

A designer makes what you brief look good. The problem is that the brief is usually the weak part — most cleaning companies brief a designer to "make our brochure look more professional" and get a better-looking version of the same thin content. We work the other way round: the content, structure and the buyer's decision come first, and the design carries it. We also know the sector, so we're asking about TUPE, DBS vetting, audit scoring and mobilisation timelines without you having to explain what they are.

Ask us before you start and we'll tell you straight. We won't build packs for two companies bidding for the same contract, and if we're already working with a direct competitor in your area we'll say so up front rather than after you've paid a deposit. Nothing you share in intake — pricing, clients, margins — goes anywhere near another project.

Print-ready and email-ready PDFs of every asset, plus the editable source files behind them, plus the follow-up email templates as plain text you can paste straight into Outlook or your CRM. You also get a short note on what's still missing — the proof, photos or paperwork worth collecting next — so you know how to keep the pack strong after handover.

You tell us, and we fix it — that's what the two revision rounds are for. Big misses are rare because the direction is agreed at blueprint stage, before anything is designed: you see the page flow, the messaging and the asset plan and sign it off. Revisions are for improving the agreed work; a change of direction after sign-off, or new assets outside the brief, is quoted separately.